FRACTIONAL MARKETING · CYBERSECURITY, SAAS & TECH
Marketing leadership for cybersecurity, SaaS, and tech companies, built to ship.
Most marketing problems come down to three things: no story that resonates with buyers, no coordinated plan to grow, or no one enabled to tell it well. I fix that, then run the execution myself.
Fractional product marketing · part-time head of marketing · contract marketing leadership
Growth in deals in progress— Living Security
Lift in web traffic after repositioning— Cyberbit
In services revenue generated— Redspin
Three problems, one coordinated effort
In every engagement, no matter the company, it comes down to some combination of these three things.
No story that resonates
The positioning and messaging never came from a real conversation with buyers, just internal opinion about what should land, so the product undersells itself no matter how good it is.
No coordinated plan to grow
No consistent motion for winning new customers and growing the accounts you already have, just disconnected campaigns and one-off pushes.
No one enabled to tell it
The story lives inside the marketing team instead of in the hands of sales and support, the people actually talking to customers every day.
Fixing any one of these in isolation rarely holds. It takes a coordinated effort across all three, which is the case for a single fractional lead over a patchwork of freelancers and agencies.
How each one gets solved
Three coordinated responses, one for each problem above.
The case for going fractional
Beyond the work itself, here's what changes about how you get it done.
Senior expertise, fraction of the cost
A marketing expert embedded in your team, at a fraction of the cost of a full-time executive hire.
No ramp-up time
A senior operator who's solved this before starts contributing in week one, not months into onboarding.
Scales with your needs
Dial support up for a launch or fundraise, and back down once things are steady, without the commitment of a full-time role.
Choose the level of involvement you need
Every company's gap is different. Here are the three shapes this usually takes, and I'm happy to build something in between.
A clear plan, fast
A focused audit of your current marketing program and tech stack, and a clear roadmap for what to fix first and what to build next.
Hands-on, part-time
Part-time or project-based support to lead a launch, run a campaign, or fill a specific skills gap on your existing team.
Full fractional lead
Strategy, execution, and oversight of your team or agency: an extension of your leadership table for as long as you need it.
Who's doing the work
Carrie Mulcahy leads Fractional Cyber Marketing. She's spent her career building and running marketing for cybersecurity, SaaS, and tech companies: brand, product marketing, and account-based programs, across both public and private-sector organizations.
She works hands-on: setting the strategy, then staying close to the work to make sure it actually ships, rather than handing off a plan and disappearing.
Her focus areas: brand strategy, messaging and positioning, product marketing, account-based marketing, and building the AI-assisted systems that keep a lean team moving fast.
She doesn't work alone when a project calls for more hands. Fractional Cyber Marketing also draws on a vetted network of fractional marketers, designers, and analysts, brought in project by project, so you get the right specialist exactly when you need one, without hiring a full department.
Led combined GTM and PR strategy that grew market voice, repackaged service offerings, and ran exec events that helped position the company for its acquisition by Clearwater Compliance.
Established Redspin as the first-to-market CMMC leader, generating $1M in services revenue.
Repositioned Cyberbit from a training platform to an operational cyber readiness leader; new messaging lifted web traffic 25%.
Built the messaging and content engine that drove 35% growth in deals in progress.
Built and ran the SEO content engine and managed the social media program end-to-end during a maternity-leave coverage period.
Built the product marketing function from scratch, including the foundation for Insights, driving 25% new pipeline growth.
What it's like to work with her
Three people who've worked with Carrie directly, on the parts of marketing that are hardest to get right.
Carrie has been an essential partner in shaping our GTM strategy, strengthening our positioning, and elevating our messaging in the marketplace. Her leadership, collaboration, and expertise have made a meaningful impact on our team and our business. She has set a strong foundation for our future, and her work has positioned us to confidently transition into a full-time role.
Carrie was a valuable and strategic addition to our team. The next team she works with will be lucky to have her.
I would never outsource product marketing, strategic positioning, or messaging in a cybersecurity company, unless Carrie is leading it. If you're looking for a fractional product marketer who gets your company just like your in-house talent, this is who you want.
Most cybersecurity, SaaS, and tech companies don't have a marketing-ideas problem.
They have one or more of three problems: a story that doesn't resonate, no coordinated plan to grow, or a team that isn't enabled to tell it. A 20-minute call is enough to tell which ones are yours.